Friday, January 13, 2017

Left’s Outrage Machine Shudders

When Trump Tweets, the Left’s Outrage Machine Shudders

"The outrage mob’s target-of-the-day is L.L. Bean, after it was revealed Linda Bean, granddaughter of the founder and a member of the company’s board of directors, donated money to a PAC supporting Donald Trump for President.

The anti-Trump group Grab Your Wallet called for a boycott of L.L. Bean stores, even though the company itself has offered no political position on Trump or anything else for that matter really. This is how it usually starts.
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Suddenly, however, the left finds itself somewhat outmatched and ill-equipped, because now they are up against the most powerful pushback tool they’ve ever faced: Donald Trump’s Twitter account.

Trump took to Twitter on Thursday to announce his support for Linda Bean. “Thank you to Linda Bean of L.L.Bean for your great support and courage. People will support you even more now. Buy L.L.Bean,” he wrote.

The Twitter handle Trump tagged — @LBPerfectMaine — was linked to a lobster restaurant owned by Linda Bean. You can bet a handful of left-wing websites are trying to figure out where the restaurant stands on gay marriage.

Trump is a master at branding. It’s one of the few things he’s managed successfully over the decades. His product launches fail, but the name and the branding carry on, and it carried him to the White House. Republicans in the primaries had no idea how to counter it. Hillary Clinton had no idea how to stop it. Trump knows he can tweet out support of a company, or insult them, and cause their brand to rise in prominence, their stocks to fall in value.

This is what the cultural left now has to account for if they insist on waging political warfare against individuals and companies who associate with Trump in any way. It’s not a fight they are prepared for. No one can out-troll the Donald.

The outrage over whether or not a sitting president should be telling people to go out and buy duck boots is irrelevant. If he sees those who supported him under public attack, he’s going to use his social media megaphone to push back and come to their defense.

And thanks in part to the outrage culture these perpetually aggrieved liberals helped create, his megaphone is bigger and louder than theirs."
In fact, it appears that the Leftist attack on businesses actually helps the businesses. Not that Leftists care about that: they are virtue signalling and that's how they get their jollies off.

Instapundit asks, how long until companies troll the Lefties in order to get more business? Sounds like it would work well.

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