Cruz campaign credits psychological data and analytics for its rising successThis is disgusting in my opinion. Either lay out your candidate's programs and opinions straight on, or leave me alone. I got a "personalized sketch" of Carson in the mail, saying how much he appreciates me. He doesn't know me from dirt. Very annoying.
"URBANDALE, Iowa — As Cecil Stinemetz walked up to a gray clapboard house in suburban Des Moines last week wearing his “Cruz 2016” cap, a program on his iPhone was determining what kind of person would answer the door.
Would she be a “relaxed leader”? A “temperamental conservative”? Maybe even a “true believer”?
Nope. It turned out that Birdie Harms, a 64-year-old grandmother, part-time real estate agent and longtime Republican, was, by the Ted Cruz campaign’s calculations, a “stoic traditionalist” — a conservative whose top concerns included President Obama’s use of executive orders on immigration.
Which meant that Stinemetz was instructed to talk to her in a tone that was “confident and warm and straight to the point” and ask about her concerns regarding the Obama administration’s positions on immigration, guns and other topics.
The outreach to Harms and others like her is part of a months-long effort by the Cruz campaign to profile and target potential supporters, an approach that campaign officials believe has helped propel the senator from Texas to the top tier among Republican presidential candidates in many states, including Iowa, where he is in first place, according to two recent polls. It’s also a multimillion-dollar bet that such efforts still matter in an age of pop-culture personalities and social-media messaging."